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RESUME & SOCIALS

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Elizabeth A. Witter

EMPLOYMENT

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OU Housing & Food Services, Norman, OK

Marketing Account Supervisor, July 2018 - August 2019

  • Implemented marketing tactics, including call and email campaigns

  • Managed over 1,000 marketing leads, frequently following up with each lead individually

  • Managed multiple call lists comprised of 700+ students

  • Drafted social media, website and mass email copy

  • Represented the department at 70+ campus functions during the academic year, often presenting in front of large audiences

  • Helped facilitate outreach to parents, students and staff

  • Oversaw marketing interns, and trained them in aiding with call campaigns, tours and presentations

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OU Women's & Gender Studies, Norman, OK

Intern, Jan. 2018 - May 2018

  • Created content for the WGS department, including graphics and copy

  • Aided the Outreach Coordinator in preparing for the annual Voices Gala, a large-scale event that supports the department's internships, scholarships and academic programs

  • Performed administrative work and provided customer service, answering student questions both in person and on the phone
     

OU Housing and Food Services, Norman, OK

Social Media Marketing Intern, May 2017 - Aug. 2017

  • Created social media content for the HFS Facebook, Instagram, Twitter and Snapchat pages

  • Wrote copy, including long-form blog posts and a Buzzfeed quiz

  • Made graphics to advertise new housing options, campus restaurants, etc.

  • Took photos for several HFS campaigns and promotions

  • Helped parents and students understand residence life at OU by answering their questions on social media, answering the phone and conducting tours
     

Lindsey + Asp, OU's Student-Run Advertising & Public Relations Agency, Norman, OK

Copywriter, Aug. 2017 - May 2018

  • Wrote copy for Lindsey + Asp accounts, including Dress For Success OKC and OU Gymnastics

  • Helped train the creative interns in copywriting

Creative Intern, Jan. 2017 - May 2017

  • Simulated client work with numerous projects, including branding, graphic design and copywriting

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SKILLS & QUALIFICATIONS

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  • Proficient in Adobe Creative Cloud programs

  • Extensive knowledge of AP Style

  • Well-versed in writing for many different types of media

  • Experienced in the ideation and implementation of marketing campaigns

  • Working knowledge of website maintenance

  • Skilled public speaker; comfortable presenting in front of a large audience

 

EDUCATION

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University of Oklahoma, B.A. in Journalism & Mass Communication

Major: Public Relations
Minor: Women's and Gender Studies

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